Health monitoring toilet.
CLIENT & CHALLENGEA global appliance leader teamed with BCG to enter healthcare by creating a connected gut health and hydration monitor. Lacking 0-to-1 product experience and user prioritization, I implemented an agile, customer-focused process to deliver a market-ready solution.
APPROACHLed overall product strategy, aligning team collaboration. Defined personas and user journeys, designed and tested software & hardware in agile sprints, developed market sizing, pricing, business model, and GTM strategy, and coached client teams on design thinking and agile methods to embed new workflows.
IMPACTCreated early product versions for 2024 launch to show market readiness and led the shift to a customer-focused, step-by-step development approach.
“Lisa shaped the product vision and brought design thinking to life. The Client CEO personally asked to hire her into the team given her impact.”
