Diabetes Shopping App.
CHALLENGEDiabetes affects 38 million Americans, with 98 million at risk. Despite nutrition advice, longstanding habits, confusing labels, and lack of personalized help lead to poor adherence, complications, and $413B in yearly U.S. healthcare costs.
APPROACHHelthy makes grocery trips caring moments by scoring foods for disease impact, offering instant healthier swaps, and working across retailers. It connects advice to action at the decision point—online or in-store—with a simple, scalable tool.
IMPACTHelthy helps people with diabetes consistently choose better foods, improving outcomes with a 30% behavior nudge. For payers and providers, it offers a cost-effective way to integrate Food-as-Medicine. Helthy aims to become the global standard for personalized, disease-aware food choices in all diet-related conditions.
